For Aberlour single malt whisky, WMH created a new brand world. Despite growing to the 6th position in the global market, Aberlour was relatively unknown. Equally, they hadn’t changed their communication much since their inception in 1879.

WMH looked at Aberlour’s long legacy, only to discover the founding family’s motto, ‘Let The Deed Show’, meaning ‘actions speak louder than words’. It’s the people, process and place surrounding Aberlour that create a whisky with such distinct character. WMH unearthed these deeds and, working closely with Scottish artist Liz Myhill, brought them to life. We used traditional lino cutting and printing techniques, to create original illustrations gleaned from books of storytelling in the 1900.

RCS came to WMH earlier in 2017. A 20-year-old Japanese advertising agency had metamorphosed into a brilliant new offering. They needed a new positioning and identity to reflect this. RCS helps clients identify, understand and optimise cultural differences. WMH called this ‘cross-cultural marketing’. The identity was built around a globe because RCS deals in global differences. It’s a cultural maze out there, so the ‘globe’ was fine-tuned to reflect this and a magenta ‘dot’ was created at the very core, to represent RCS – a point of consistency in unfamiliar territory.

“When I first met with WMH, I knew they ‘got’ who we were. They were able to interpret who we are, what we do and what makes us special in a way that went well beyond my imagination.”