WMH has launched a new ‘bio’ variant of the Castrol EDGE and Castrol MAGNATEC brands that includes 25% of oil derived from plant sources.
Whilst this is not the first launch of a bio-derived oil, it is the first by a global major company. Castrol’s clever engineering and cutting edge technology have made it possible to take plant oil (and its natural lubricating qualities) in combination with traditional fossil-based oils to create a bio-lubricant that protects as well as standard Castrol EDGE or MAGNATEC.
“Pioneering with plants” – we brought together this natural tension creating a world and visual language unique to Castrol Bio-Synthetic oils. The new design stretches across film, packaging and web banners.
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