Castrol Fuel Plus

1
As part of our ongoing work with BP/Castrol we were involved in the creation of a new fuel additive brand.
Since it was to launch in markets that have no exposure to BP, this would be the first fuel product launched under the Castrol name.
Initial tests in the market had an extremely positive reception and to mark the launch we created this short, witty animation.

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BP-Castrol_FUEL-PLUS_LABELS_50ml