WMH has been awarded the esteemed ‘Best in Book’ by design publication Creative Review for its packaging design work for Coco de Mer.
The Annual is Creative Review’s showcase of the best visual communications work of the year. Trusted by the industry, it celebrates great work and supports those who produce it by offering a platform for it to be seen, both by peers and potential clients from the wider creative community.
Luxurious, enticing and empowering, Coco de Mer is where you “explore the exhilarating limits of your erotic imagination”. Online and in their London boutique, they collect and curate only the finest erotica to “inspire exploration, excitement and enjoyment”.
Williams Murray Hamm created a revised identity and new packaging to reinforce Coco de Mer’s luxury positioning across their range of toys, oils, lubricants and candles as well as shopping bags, brochures and more.
The highlight of the work, the packaging for a range of luxury toys, features portraits of some of history’s grand-dames of seduction: Nell Gwynne, Georgiana the Duchess of Devonshire and Catherine Howard. In a nod to the idea of excitement and discovery their portraits are glimpsed through a teasing peephole on outer boxes.
A complimentary and sophisticated colour palette of teal, black, ceramic, clementine, ‘Coco gold’ and red has been introduced with the typography and Coco de Mer marque redrawn in glorious gold.
On winning the award, Garrick Hamm, Creative Director of Williams Murray Hamm said:
‘I’d like to thank all the good people who worked on this work, from WMH and Coco De Mer. If you can dream it, you can make it, but only if you have a like minded client. The dreaming is the easy bit, Thank You Coco de Mer’.
The product range is available online and in Coco de Mer’s Covent Garden flagship store.
WMH’s design for the brand recently won Gold and the Grand Prix at The Drum’s Dream Awards, Gold at The Fresh Awards and a Mobius Award.