Wild Brew was launched into the fiercely competitive FAB market (flavoured alcoholic beverages) in 1997. This transient market typically saw over a hundred product launches each year and Wildbrew was in danger of extinction. A radical turnaround was needed.
WMH aimed to make Wild Brew the most talked-about brand on the club scene. With a client keen to save their brand and willing to take maximum risk, the revolutionary new design broke all boundaries.
Wild by name, wild by design. The animal print identity drummed up enough in-your-face impact to turn the flagging brand into a must-have nightclub accessory. Sales shot up 179% year-on-year. Subsequent new variants maintained curiosity levels among consumers and trade alike and the design received a DBA Design Effectiveness Award and a coveted D&AD Yellow Pencil.