Broadgate for British Land
Create ‘a sense of place’ for this architecturally disparate area.
BACKGROUND
Broadgate was once London’s largest office development. Over time, new buildings had been added to the extent that its once-cohesive identity was lost.
STRATEGY
WMH worked with owners, British Land and Blackstone, to create ‘a sense of place’ for this architecturally disparate area.
SOLUTION
WMH colour-coded Broadgate’s various zones and brought them together as coloured triangles in one B logo. The triangles are the star of the show and play a key role throughout the development on signage and hoardings and are reflected in the design of the marketing suite. Blackstone has now sold its 50% share in Broadgate at a profit of £1.6bn.