BACKGROUND
Broadgate was once London’s largest office development. Over time, new buildings had been added to the extent that its once-cohesive identity was lost.

STRATEGY
WMH worked with owners, British Land and Blackstone, to create ‘a sense of place’ for this architecturally disparate area.

SOLUTION
WMH colour-coded Broadgate’s various zones and brought them together as coloured triangles in one B logo. The triangles are the star of the show and play a key role throughout the development on signage and hoardings and are reflected in the design of the marketing suite. Blackstone has now sold its 50% share in Broadgate at a profit of £1.6bn.