BACKGROUND
Blue Skies prepares freshly cut fruit from its factories in Ghana, Egypt, South Africa and Brazil, selling to retailers in Europe. Their factories are always near the farms that supply them to ensure a strong, reciprocal relationship.

STRATEGY
Everything about the business has a return, from the Blue Skies Foundation, which invests money back into the community to the composting of raw material that goes straight back to the farmer. ‘Connected’ was the perfect strategy.

SOLUTION
A ‘fruit pipeline’ was a simple and compelling way to articulate Blue Skies’ ‘connectedness’, telling stories as it weaves its way though the packaging, on print and hand painted signs.