BACKGROUND
The founders of London’s first premium burger delivery service describe themselves as ‘OCD about burgers’. They’ve travelled the world to find the ultimate recipe and worked in leading fast food outlets to become expert at what they do.

STRATEGY
WMH focused on their intolerance for anything that distracts from creating the perfect delivered gourmet burger. After creating the name, we got busy on the brand identity.

SOLUTION
Stripping things back to a simple, confident black, white and blue colour palette, we applied vibrant red lines of ketchup over ‘inappropriate’ images to demonstrate how some things simply aren’t good enough to be ‘chosen’.