Chosen Bun

Chosen Bun

BACKGROUND
The founders of London’s first premium burger delivery service describe themselves as ‘OCD about burgers’. They’ve travelled the world to find the ultimate recipe and worked in leading fast food outlets to become expert at what they do.

STRATEGY
WMH focused on their intolerance for anything that distracts from creating the perfect delivered gourmet burger. After creating the name, we got busy on the brand identity.

SOLUTION
Stripping things back to a simple, confident black, white and blue colour palette, we applied vibrant red lines of ketchup over ‘inappropriate’ images to demonstrate how some things simply aren’t good enough to be ‘chosen’.

WMH_RCS_COVER-01 image

RCS

WMH-RUTH-MASTENBROEK-PERFUME-ARTWORK-SIGNATURE-RGB-WEB-5 image

Ruth Mastenbroek

WMH-PRISMOLOGIE-WHITE-MODEL-WEB image

Prismologie

WMH-COCO-DE-MER-HERO-WEB image

Coco De Mer

wmh_castrol_edge_biosynthetic_film_still_5 image

Castrol Bio-Synthetic

WMH-CASTROL-EDGE-HERO-WEB image

Castrol

WMH-LAMB-WESTON-HERO-WEB image

Lamb Weston

WMH-JUICEBURST-APPLE-EXPLOSION-HERO-WEB image

JuiceBurst

WMH-FORTNUM-AND-MASON-CLOCK-HERO-WEB image

Fortnum & Mason