Jacksons of Piccadilly

Jacksons of Piccadilly

BACKGROUND
Quintessentially English, Jacksons of Piccadilly wanted to reinforce the super premium nature of their teas and the artistry that goes into blending them.

STRATEGY
To bring to life Jacksons’ particular approach to tea blending and the language and craft that goes into it.

SOLUTION
The design turned the packs into exquisitely beautiful pieces of fine art. The tealeaves were shot using Photogram and natural sunlight, and the purity of the results allow the premium teas to speak for themselves.

WMH_RCS_COVER-01 image

RCS

WMH-RUTH-MASTENBROEK-PERFUME-ARTWORK-SIGNATURE-RGB-WEB-5 image

Ruth Mastenbroek

WMH-PRISMOLOGIE-WHITE-MODEL-WEB image

Prismologie

WMH-COCO-DE-MER-HERO-WEB image

Coco De Mer

wmh_castrol_edge_biosynthetic_film_still_5 image

Castrol Bio-Synthetic

WMH-CASTROL-EDGE-HERO-WEB image

Castrol

WMH-LAMB-WESTON-HERO-WEB image

Lamb Weston

WMH-JUICEBURST-APPLE-EXPLOSION-HERO-WEB image

JuiceBurst

WMH-FORTNUM-AND-MASON-CLOCK-HERO-WEB image

Fortnum & Mason