BACKGROUND
Quintessentially English, Jacksons of Piccadilly wanted to reinforce the super premium nature of their teas and the artistry that goes into blending them.

STRATEGY
To bring to life Jacksons’ particular approach to tea blending and the language and craft that goes into it.

SOLUTION
The design turned the packs into exquisitely beautiful pieces of fine art. The tealeaves were shot using Photogram and natural sunlight, and the purity of the results allow the premium teas to speak for themselves.