Morrisons NuMe

Morrisons NuMe

BACKGROUND
Morrison’s ‘Eat Smart’ diet brand had lost sight of consumer needs. With the focus on fewer calories and lower fat, customers were left with a feeling of ‘missing out’.

STRATEGY
WMH recommended a strategic shift from ‘diet’ to ‘balance’. This would bring some oomph into the design and broaden the appeal to include people interested in maintaining their weight and health, as well as those just looking to shed pounds.

SOLUTION
The design captured the idea of ‘small steps to victory’ with real zest and optimism. Easily understood, instinctive and impactful, new lines have since been created across fresh fish, salads, frozen meals, meats and sweet treats. The new look now represents 300 high quality products developed by nutritionists and professional chefs.

    WMH_RCS_COVER-01 image

    RCS

    WMH-RUTH-MASTENBROEK-PERFUME-ARTWORK-SIGNATURE-RGB-WEB-5 image

    Ruth Mastenbroek

    WMH-PRISMOLOGIE-WHITE-MODEL-WEB image

    Prismologie

    WMH-COCO-DE-MER-HERO-WEB image

    Coco De Mer

    wmh_castrol_edge_biosynthetic_film_still_5 image

    Castrol Bio-Synthetic

    WMH-CASTROL-EDGE-HERO-WEB image

    Castrol

    WMH-LAMB-WESTON-HERO-WEB image

    Lamb Weston

    WMH-JUICEBURST-APPLE-EXPLOSION-HERO-WEB image

    JuiceBurst

    WMH-FORTNUM-AND-MASON-CLOCK-HERO-WEB image

    Fortnum & Mason