Coco De Mer

Coco De Mer

BACKGROUND
Coco de Mer collects and curates the finest erotica online and in their London boutique. They sought WMH’s help to revise their identity and create new packaging that would reinforce their luxury positioning across their toys, oils, lubricants, candles, brochures, shopping bags, and more.

STRATEGY
The brand strategy had, over years of management changes, become unclear. WMH moved Coco de Mer away from the tacky mainstream market, developing a more sophisticated and luxurious theme of ‘self exploration, excitement and discovery’.

SOLUTION
The development of the new look led WMH to dressing Coco’s new signature range of toys, lubricants and candles.

Inspired by history’s grandes dames of seduction, Nell Gwynne, Georgiana the Duchess of Devonshire and Catherine Howard look out knowingly, through a risqué peephole in the outer box of the toys range. On the lubricants and candles, the peephole offers teasing glimpses of erotic prints that lie behind.

WMH-RUTH-MASTENBROEK-PERFUME-ARTWORK-SIGNATURE-RGB-WEB-5 image

Ruth Mastenbroek

WMH-PRISMOLOGIE-WHITE-MODEL-WEB image

Prismologie

wmh_castrol_edge_biosynthetic_film_still_5 image

Castrol Bio-Synthetic

WMH-CASTROL-EDGE-HERO-WEB image

Castrol

WMH-LAMB-WESTON-HERO-WEB image

Lamb Weston

WMH-JUICEBURST-APPLE-EXPLOSION-HERO-WEB image

JuiceBurst

WMH-FORTNUM-AND-MASON-CLOCK-HERO-WEB image

Fortnum & Mason

WMH-BOILERMAKER-CARLSBERG-HERO-WEB image

Carlsberg

WMH-JAMIE-OLIVER-RECIPEASE-SHOP-SIGN-WEB image

Jamie Oliver