BACKGROUND
Magic Me brings together young and old from diverse cultures, from eight year olds to pensioners. The charity organises creative activities led by artists, which encourage mutual understanding between intergenerational and often marginalised members of society.

STRATEGY
Cooking, photography, theatre productions. Magic Me hold their wide ranging activities in all kinds of settings, from museums to schools and care homes. The underpinning characteristic is creativity. With this as the starting point, WMH got to work on a colourful, crafty identity.

SOLUTION
The versatile plasticine ball represents how Magic Me unlocks people’s latent creativity to do extraordinary things. WMH continues to work with Magic Me, free of charge, to grow brand awareness. We’ve even hosted a Magic Me window display at our own studio. Since launch, the brand has enjoyed coverage in publications from the Metro to the Huffington Post.