BACKGROUND
Tesco wanted to organise their portfolio of technology brands for Central European markets. Aimed at ‘style-conscious people on a budget’, the answer needed to combine California-style cool with affordability to attract everyone from young professionals to parents buying for their kids.

STRATEGY
With the proposition of ‘stylish technology for everyone’, WMH positioned the brand as the ‘great democratiser’ bringing together a complementary range of tech for use at home or on the move.

SOLUTION
WMH created the name Op3n Dott and an identity and suite of assets to communicate an ‘effortlessly cool, confident, inclusive’ brand personality stamped proudly across all product packaging and user interfaces.