It was an evening work of golds and silvers for Williams Murray Hamm. Our work for Ocean Network Express (ONE) was awarded GOLD at last night’s tenth annual Transform Awards Europe. Whilst our Waitrose & Partners Free From design won a SILVER.
ONE is a joint venture between three of Japan’s leading container companies (NYK, MOL and K-Line). The Transform Awards recognised how WMH brought together these three giant shipping companies, found a common purpose and created a differentiating identity that is being deployed across 2m containers and 240 enormous ships. To create this new identity WMH worked closely with Hakuhodo – one of Japan’s foremost advertising agencies.
The silver gong was for WMH’s creation of the Waitrose & Partners Free From range. The new design represents a shift in mindset for “free from” food. The brand is resented as a positive, progressive eating choice, regardless of whether you have allergies or not.
Lastly the WMH campaign for Network Rail at London Bridge Station was highly commended. A campaign that was produced in collaboration with sister agency, Magnet Harlequin.
Established in 2009, the Transform Awards celebrates the transformational power of creativity for brands. The awards ceremony, hosted by Paul McCaffrey, was held in The Brewery, London.
Brittany Golob, publishing editor at Transform magazine, says, “Recognising 10 years of excellence in rebranding and brand development has been an absolute pleasure for us at Transform magazine. It has also been a joy to observe the development and maturity of the brand industry across Europe and to see business leaders recognise the power of brand.”
Author: Wybe Magermans – Managing Director.
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