Untangling the tracks

March 9, 2020March 11, 2020

WMH creates campaign for “Untangling The Tracks” exhibition at London Transport Museum.

How can you keep millions of passengers moving while undertaking a huge project to transform an ageing railway and its stations – and make sure they’re kept up to date?

The UK’s railway network is the oldest in the world and today railways are more congested than ever. Passenger journeys in London and the south east have more than doubled in the last two decades leading to a capacity crunch. The Government-sponsored £7bn Thameslink Programme was an ambitious 10-year programme of extensive infrastructure enhancements and the delivery of 115 new trains that have (and continue to) bring faster, more frequent, more reliable, better connected journeys for passengers.

As the majority of the work has now been completed, Thameslink had the incredible opportunity to showcase the Thameslink Program in an exhibition at the London Transport Museum. The exhibition is entitled ‘Untangling the tracks’ where visitors can learn about the upgrades through the ages and how Thameslink have done things differently in their decade long program.

The campaign follows various projects WMH has worked on with Network Rail and Thameslink that inform travellers on these engineering upgrades and the benefits they bring. Yet this campaign needed to not only reach travellers, it needs to grab the attention of kids, parents and teachers, making them feel as though they can’t miss out on this fun (and educational!) exhibition. The idea – Wow, What A Fact! – is therefore centred around the amazing facts and figures of the complex underground works, the rebuilt stations and new trains. The media includes out-of-home, digital and direct-to-passenger communication. WMH collaborated with its trusted production partner, Magnet Harlequin, on the implementation.

The run of the exhibition has been extended, so you can still visit the exhibition this Spring time at London Transport Museum.

Pink gets gold!

March 29, 2019March 29, 2019

It was an evening work of golds and silvers for Williams Murray Hamm. Our work for Ocean Network Express (ONE) was awarded GOLD at last night’s tenth annual Transform Awards Europe. Whilst our Waitrose & Partners Free From design won a SILVER.

ONE is a joint venture between three of Japan’s leading container companies (NYK, MOL and K-Line). The Transform Awards recognised how WMH brought together these three giant shipping companies, found a common purpose and created a differentiating identity that is being deployed across 2m containers and 240 enormous ships. To create this new identity WMH worked closely with Hakuhodo – one of Japan’s foremost advertising agencies.

The silver gong was for WMH’s creation of the Waitrose & Partners Free From range. The new design represents a shift in mindset for “free from” food. The brand is resented as a positive, progressive eating choice, regardless of whether you have allergies or not.

Lastly the WMH campaign for Network Rail at London Bridge Station was highly commended. A campaign that was produced in collaboration with sister agency, Magnet Harlequin.

Established in 2009, the Transform Awards celebrates the transformational power of creativity for brands. The awards ceremony, hosted by Paul McCaffrey, was held in The Brewery, London.

Brittany Golob, publishing editor at Transform magazine, says, “Recognising 10 years of excellence in rebranding and brand development has been an absolute pleasure for us at Transform magazine. It has also been a joy to observe the development and maturity of the brand industry across Europe and to see business leaders recognise the power of brand.”

Author: Wybe Magermans – Managing Director.

It’s a wrap!

December 21, 2017December 21, 2017

This Christmas, Williams Murray Hamm was tasked by Network Rail to create a campaign telling people about the many great shops at Glasgow, Victoria and Waterloo stations across various dates throughout December.

We created Wrapland, a free gift-wrapping service in the shape of a giant present tied up with a bright red ribbon and accompanied by a Christmas Pudding head-in-hole stand.

The project was done in collaboration with the production team at Magnet Harlequin, and the campaign itself is in partnership with Barnardo’s.

From all of us at Williams Murray Hamm, a very Happy Holidays and we look forward to seeing you in the New Year!