WMH wins coveted D&AD Yellow Pencil!

WILLIAMS MURRAY HAMM WINS D&AD YELLOW PENCIL FOR UK EROTICA BRAND, COCO DE MER

Williams-murray-hamm-coco-der-mer_D_AD_Pencil-yellow-2016Tonight, WMH was awarded a coveted D&AD Yellow Pencil for its packaging design work for Coco de Mer.

D&AD (Design and Art Direction) is a world renowned British educational charity that promotes excellence in design and advertising. The annual awards as regarded as one of the major events in the creative world and a ‘Yellow Pencil’ is the equivalent of a gold award.

On winning the award, Garrick Hamm, Creative Director of Williams Murray Hamm said:

“I dedicate this pencil to Dick Murray. Once asked, if his house was burning down what would he grab, he said ‘just his yellow pencil. ‘Jelly Man’ would have been out tonight for sure. Also, a huge thank you to Coco De Mer for being such a wonderful client”.

This award continues WMH’s extraordinary year. Having won Gold in the DBA Design Effectiveness Awards in January for its work on soft drink JuiceBurst, WMH’s Coco de Mer design has won a Mobius award, ‘Best in Book’ in Creative Review and a Drum Design award.   

WMH-COCO-DE-MER-RANGE-OUTER-WEB

Luxurious, enticing and empowering, Coco de Mer is where you “explore the exhilarating limits of your erotic imagination”. Online and in their London boutique, they collect and curate only the finest erotica to “inspire exploration, excitement and enjoyment”.

WMH’s new identity for Coco de Mer involved a gently recrafted logo and a changed, more exotic colour scheme of gold and deep red derived from the successful and eclectic store interior.

The most talked about aspect of the redesign was the creation of packaging for a new ‘signature’ range of luxury toys and lubricants inspired by history’s Grandes Dames of seduction.

WMH-COCO-DE-MER-RANGE-INNER-WEBThese feature erotic images of nude women, botanical prints and portraits of three historical figures whose sex lives were notorious: Catherine Howard, former Queen of England and wife of Henry VIII, who was beheaded for adultery; Georgiana Cavendish, the Duchess of Devonshire, whose affairs were portrayed in 2008’s film ‘The Duchess’; and Nell Gwynne, the long-term mistress of King Charles II.

Inspired by the legendary peephole in the original Covent Garden store’s changing room, a small hole in an outer sleeve offers a teasing glimpse of the seductress behind, who looks back knowingly at the viewer.

Lucy Litwack, Managing Director at Coco de Mer said:

“It was an enjoyable and captivating journey to develop our new Pleasure Collection packaging with Williams Murray Hamm and we are delighted that the work has been recognised with so many awards. It was a great opportunity to collaborate with an agency which truly understood our values and developed designs that embraced our vision. Well deserved congratulations to the remarkable team who worked with us on this project.”    

The product range is available online and in Coco de Mer’s Covent Garden flagship store.

For any press enquiries, please email press@wmhagency.com or call +44 (0) 20 3217 0000.

WMH awarded Creative Review’s ‘Best in Book’ for Coco de Mer

WMH 2016 COCO DE MER NELL GWYNNE

WMH has been awarded the esteemed ‘Best in Book’ by design publication Creative Review for its packaging design work for Coco de Mer.

The Annual is Creative Review’s showcase of the best visual communications work of the year. Trusted by the industry, it celebrates great work and supports those who produce it by offering a platform for it to be seen, both by peers and potential clients from the wider creative community.

Luxurious, enticing and empowering, Coco de Mer is where you “explore the exhilarating limits of your erotic imagination”. Online and in their London boutique, they collect and curate only the finest erotica to “inspire exploration, excitement and enjoyment”.

Williams Murray Hamm created a revised identity and new packaging to reinforce Coco de Mer’s luxury positioning across their range of toys, oils, lubricants and candles as well as shopping bags, brochures and more.Coco de Mer lubricant bottles designed by WMH Pleasures Collection

The highlight of the work, the packaging for a range of luxury toys, features portraits of some of history’s grand-dames of seduction: Nell Gwynne, Georgiana the Duchess of Devonshire and Catherine Howard. In a nod to the idea of excitement and discovery their portraits are glimpsed through a teasing peephole on outer boxes.

A complimentary and sophisticated colour palette of teal, black, ceramic, clementine, ‘Coco gold’ and red has been introduced with the typography and Coco de Mer marque redrawn in glorious gold.WMH coco de mer erotic sex toys packaging Nell Gywnne Georgaina Cavendish Catherine HowardOn winning the award, Garrick Hamm, Creative Director of Williams Murray Hamm said:

I’d like to thank all the good people who worked on this work, from WMH and Coco De Mer. If you can dream it, you can make it, but only if you have a like minded client. The dreaming is the easy bit, Thank You Coco de Mer’.

The product range is available online and in Coco de Mer’s Covent Garden flagship store.

WMH’s design for the brand recently won Gold and the Grand Prix at The Drum’s Dream Awards, Gold at The Fresh Awards and a Mobius Award.