These awards are rubbish

On the 18th June 2020, FAB announced the winners of the 22nd FAB Awards, who will all receive a newly designed award’s trophy.

FAB are the only international awards programme that recognises the best creative work for food, beverage and restaurant brands. Although they liked their 21-year old logo, FAB came to Williams Murray Hamm to create a new identity that reflects their special place in the creative industry.

WMH hit upon FAB’s zest for what it does, delivered in a simple, unpretentious way. After all, the clue is in the title, so we set out to capture the creative and joyous world of Food And Beverage. For example, the striking sans serif logo has a bite mark out of one its letters. Whilst you can also see the new logo magically appear in all kinds of your favourite food and drink.

Garrick Hamm, creative director at WMH, said: “The old logo served FAB well, but it was definitely time for a new look. Working with FAB we quickly saw that they needed an identity with a bold personality that was, well, just as fab as they are.”

Right from the beginning of the project, FAB wanted to change the actual award trophies. They felt that they should be made out of recycled food and beverage packaging. WMH made this into a reality working together with Smile Plastics, who are specialists in manufacturing exquisite hand-crafted materials from recycled packaging.

Each trophy is made from recycled material and is 100% recyclable. For instance, the Silver award is made from recycled yogurt pots. Its white, marble-like surface has fragments of silver from yoghurt foil lids to reveal the material’s unique recycling story. By using waste to create FAB’s prestigious awards, we hope we can change people’s perceptions around recycled materials and unlock their hidden potential – turning rubbish into beauty.

The identity has also been rolled out across all other FAB properties, including FAB News, which is being supported with a Google partnership and the FAB Forum.

Neeraj Nayar, Chairman of the FAB Awards, said: “We are absolutely delighted by WMH’s genius. The simplicity and boldness of the new mark had us hooked the minute we saw it. Sitting perfectly across FAB News, Forum and Awards this is truly excellent and hopefully reflects the creative excellence acknowledged here at FAB.”

We want to thank the many people who collaborated with us on this project. In particular we would like to mention Smile Plastics and Unit 22 Modelmakers for creating the beautiful award trophies, and our sister agency, Studio4, for their help in the image production.







For any press enquiries email or call +44 (0) 20 3217 0000. Unless otherwise cited, © copyright 2020 Williams Murray Hamm, all rights reserved.


When The Mask Comes Off

Whilst we are starting to feel some easing off from the lockdown measures, it might be easy to forget that our caregivers are still fighting on the frontline for us every day.

Debbie Thomas, skin health expert, wanted to show her gratitude and started offering free skin treatments to NHS workers who have suffered irritated or sore skin through wearing PPE.

She called this idea: “When The Mask Comes Off“.

Now this initiative has grown into something greater. As it’s not just about skin. These amazing front liners won’t have any time or ability to do any self-care treatments, yet they are caring for all of us.

Debbie Thomas is therefore calling in the help of her hair, health and beauty industry colleagues to give something back to our caregivers. If you are a hairdresser, beauty therapist, nails technician, aesthetic practitioner, fitness coach or holistic practitioner, you can join the “When The Mask Comes Off” and provide some TLC through free treatments.

The idea is that many will give a little, so no one feels the burden while it will help the wonderful care givers to feel more human and boost their moral.

Williams Murray Hamm have been working with Debbie Thomas on various projects over the past year, and we of course wanted to help and do our bit too. So, over a month ago, we got involved and designed its logo and some of the communications material. See below one of the animations we created.

To learn more visit their Facebook page here.

For any press enquiries email or call +44 (0) 20 3217 0000. Unless otherwise cited, © copyright 2020 Williams Murray Hamm, all rights reserved.



A rug tells the story from hardship to harmony

We are thrilled to announce that Williams Murray Hamm received the Grand Prix at The Drum Design Awards 2020.

The recognition was for our collaboration with the Orchestra St John (OSJ) in Oxford. The orchestra is a charity who passionately believes that music has the power to transform lives. They raised funds to bring Afghanistan’s First All-Female Orchestra to Oxford to support their music education.

To thank all their supporters, the OSJ asked WMH to create a commemorative poster. We designed a traditional handwoven rug incorporating the apparatus of war depicting the Orchestra’s incredible journey. We commissioned its production with a women’s charity from Kabul and photographed it to create a poster. The posters were sent in a rubble sack which traditionally Afghan rugs get dispatched in.

Together with the Grand Prix this poster received another four Golds in the following categories; Physical Product Design, Poster Design, Illustration and Design for Good.

The Drum Awards Jury’s thoughts:

“The judges felt it impossible to ignore this entry and during the judging sessions found that it covered many categories. We found ourselves on occasion split, then almost-simultaneously unanimously in favour of it. Any Grand Prix award needs to inspire conversation, debate and passion and considering the isolated conditions enforced on us all we found no shortage of exchange. In many ways this piece of work brought us closer together.

“The entry represents many things – a struggle, a journey, resilience, liberation, a story that needed to be told. This story perhaps was the thing that engaged us the most. It inspired rage, disgust and sadness but also a wonderful feeling of optimism and possibility brought through imagination and honest craft. If ever there was a symbol of overcoming adversity and delivering a message of hope, then this is it.“



For any press enquiries email  or call +44 (0) 20 3217 0000. Unless otherwise cited, © copyright 2020 Williams Murray Hamm, all rights reserved.

COVID-19. Expect the Unexpected

Many people will have never witnessed a worldwide emergency like COVID-19. The banking crisis was twelve years ago and 9/11 nineteen. We all thought things would never be the same again. For the young, COVID-19 must seem earth shattering, but for people of a certain age age, well, it’s just another global catastrophe from which the commercial world always seems to recover.

However, seismic events do engender new behaviours and we never quite go back to our old ways, but the effects of these events are not always what we might have predicted.

When the PLO took to blowing up civilian aircraft in the late 1960s and 70s, we thought we’d stop flying because it had become so unsafe. That did not happen – there were 4.5bn air passengers in 2019. Instead, we created a massive new airport security industry. There were new jobs for security officers, expensive new detection devices became essential and airlines screwed more money out of us by creating Fast Track. A crisis is always an opportunity to make money.

In 1973 OPEC made oil prices quadruple. For a time, Americans resorted to buying smaller cars made by Japanese companies they’d never heard of, but once the crisis passed, they reverted to their old gas guzzling ways. By then the Japanese had a foothold in the market that they’ve never lost. Japanese cars subsequently destroyed Detroit and their manufacturing methods had a huge influence on worldwide manufacturing – all courtesy of OPEC.

Beyond gloves and face masks becoming fashion accessories, what might change thanks to COVID-19?

1. Air travel
Hundreds of passengers, cooped up for 14 hours, sharing the same air and spreading their germs offers a business opportunity. Imagine sterilised air becoming the value added. Business and First Class would be ‘Cleanroom’ clean, while poor old coach class breathes its own fug. Who is going to be ‘The World’s Most Hygienic Airline”?

2. Business meetings
For most telepresence is Skype or Zoom. Better than nothing, but a bit rubbish. Video conferencing will improve, but the real breakthrough will come when we feel we are really together. That transformation will happen when virtual reality meets telepresence. If you are sceptical, shell out £140 and try an Oculus Go. You will look an idiot wearing it, but things will never seem the same again – you are really there, in the jungle, in a Spitfire or perhaps, in a meeting.

3. Working hours and time zones
If COVID-19 proves anything, it illustrates just how strongly we are interconnected. With technology that lets us meet sufficiently well online, how long is it before we adopt more aligned working hours/days? It is mad that the UK and Europe do not share the same time zone. Should the US become a magnet for our trade, might we see a swathe of businesses running two shifts, one for Europe and one for the US? It’s called service and Americans swear by it.

4. Exercise
Do we really want to go to a sweaty gym and share unhygienic equipment? Peloton has paved the way for online training. Expect exercise to be done at home, with innovatively designed trainer devices that morph like Transformers into the exercise device of your choice that you can keep under the bed.

These are just some random thoughts and they probably won’t happen, of course. Please get involved and add your own comments and observations. Tell us what you think the consequences might be and remember…the exception to the rule is always the rule.

Author: Richard Williams

For any press enquiries email  or call +44 (0) 20 3217 0000. Unless otherwise cited, © copyright 2020 Williams Murray Hamm, all rights reserved.

“I’m glad I was along for the ride”

Remembering Richard Murray (1965 – 2010)

Ten years after Richard’s untimely death at 44 years old, very few people currently at WMH worked alongside him. Yet, remarkably, his influence on the business remains very strong. WMH’s positioning, attitude and behaviour all derived from him and continue to course through the veins of the company today.

I have never encountered anyone so confident in their own views and as keen to dominate proceedings as Richard Murray. It was his clarity of thought that gave WMH its provocative stance – a simple extension of his personal beliefs that marketing and design had become moribund and unoriginal and needed goading.

To him, we were shooting at an open goal and it should have been easy to make a success of things. It was not, for the simple reason that most people in marketing are surprisingly risk averse. Richard railed loudly at the failure of other firms to create ground breaking work and readily walked away from clients who didn’t share our views. For a start-up business, this was wonderful stuff, because it gave us a common enemy – lazy thinking. Some thought we were arrogant, some cultish, but we didn’t care we, and particularly Richard, knew we were right.

In the ever more complex world of branding, it was good old packaging design that Richard held closest to his heart. Whilst other agencies, once established, moved swiftly into the more lucrative corporate identity world or focused on ‘digital’, Richard believed you could still command most fame through packaging design and it was fame that Richard sought for us. Packaging also connected him to the audience that he was most comfortable with everyday people, going about their everyday lives. ‘Big Brother’ and tabloid newspapers were what fascinated him, not the ‘C-Suite’.

Whilst kind and, on occasions, immensely caring, Richard would be the first to declare himself ‘difficult’ to work with, indeed he would be proud of the moniker. In his world, there was little worse in life than being beige. Chipped cups were publicly dropped onto the concrete floor, accountants and architects roasted for sloppy thinking or missing the brief. It did not stop people admiring him – you were never in doubt where you stood with Richard Murray.

He could be immensely funny. He had the wit and delivery to make a good stand-up comedian and, at one time, nurtured thoughts of a one-man show. Company drinks and Christmas parties always saw him centre stage, as did awards ceremonies, as long as we had won. If we hadn’t, he cleared off quickly, trailing a stream of invective behind him.

I always thought Richard was a designer manqué. He loved design and peoples’ reactions to it and, of course, he was obsessed with big ideas. He held designers in awe. Everyone else, including him, was there to serve them and, in turn, he commanded huge respect from them.

Like so many brilliant people (and Richard was brilliant) he was loved and feared equally. Clients didn’t get special treatment. He’d still show up an hour late for their most important meetings, tell them they were being lazy or he’d stop the meeting until they put their phones away. It just reinforced the message that this larger than life character was different to all the rest and he was.

Richard was a complex and endearingly funny man who had the remarkable power to make complicated things frighteningly simple. I am indebted to him for a helter skelter ride that I’d never have wanted to miss.



Author: Richard Williams

For any press enquiries email  or call +44 (0) 20 3217 0000.
Unless otherwise cited, © copyright 2020 Williams Murray Hamm, all rights reserved.

Untangling the tracks

WMH creates campaign for “Untangling The Tracks” exhibition at London Transport Museum.

How can you keep millions of passengers moving while undertaking a huge project to transform an ageing railway and its stations – and make sure they’re kept up to date?

The UK’s railway network is the oldest in the world and today railways are more congested than ever. Passenger journeys in London and the south east have more than doubled in the last two decades leading to a capacity crunch. The Government-sponsored £7bn Thameslink Programme was an ambitious 10-year programme of extensive infrastructure enhancements and the delivery of 115 new trains that have (and continue to) bring faster, more frequent, more reliable, better connected journeys for passengers.

As the majority of the work has now been completed, Thameslink had the incredible opportunity to showcase the  Thameslink Program in an exhibition at the London Transport Museum. The exhibition is entitled ‘Untangling the tracks’ where visitors can learn about the upgrades through the ages and how Thameslink have done things differently in their decade long program.

The campaign follows various projects WMH has worked on with Network Rail and Thameslink that inform travellers on these engineering upgrades and the benefits they bring. Yet this campaign needed to not only reach travellers, it needs to grab the attention of kids, parents and teachers, making them feel as though they can’t miss out on this fun (and educational!) exhibition. The idea – Wow, What A Fact! – is therefore centred around the amazing facts and figures of the complex underground works, the rebuilt stations and new trains. The media includes out-of-home, digital and direct-to-passenger communication. WMH collaborated with its trusted production partner, Magnet Harlequin, on the implementation.

The run of the exhibition has been extended, so you can still visit the exhibition this Spring time at London Transport Museum.

For any press enquiries email or call +44 (0) 20 3217 0000. Unless otherwise cited, © copyright 2020 Williams Murray Hamm, all rights reserved.

Formula 1 is dead. Long live, erm Formula E?

Boris Johnson recently revealed that a ban on selling new petrol, diesel or hybrid cars in the UK will be brought forward to 2035 so we can be carbon zero by 2050. In the not too distant future, our ‘personal mobility solution’ will be an autonomous electric vehicle that we will call up whenever we need it. This will be the final nail in the coffin of our century old love of the automobile.

No more lovingly polishing the beast in the driveway (it’s already banned in Germany) and no more excuses to treat your wife to a chrome exhaust or a pair of leather driving gloves. All this will be a thought crime – in some parts of woke Britain it already is. Sports cars will disappear and Formula 1, that great testing ground for automotive development will go the way of Linoleum. While we stress over whether our hummus pot is recyclable, Formula 1’s annual carbon emissions are about 256,600 tonnes. It’s done for.

It’s electrifying!

Unsurprisingly, “I’ve just bought a Nissan Leaf” is a conversation stopper, even at a vegan dinner party. Electric cars just aren’t sexy, but there is some light on the horizon for those who can’t live without a bit of four wheeled derring-do on their TV screen. Last Saturday a Kiwi chap called Mitch Evans won an accident strewn race in Mexico City without using any petrol and making hardly any noise.

To many race fans Formula E, the electric racing series, is a poor show. There is some truth in this. The drivers are all has beens and the upcoming ‘London E Prix’ will actually race through a shed called the ExCel exhibition centre somewhere in East London and nobody will bother going. However, Formula E is the perfect testing ground for electric vehicle development and it’s why Porsche, Jaguar, Mahindra, BMW, Audi, Citroen, Mercedes and Nissan have all piled in.

Electric vehicles are not perfect. They drop minute and harmful particles into the atmosphere from their brakes and tyres and electricity still needs to be generated, much of it still from dirty fossil fuels. As for Lithium mining, don’t even go there. However, Formula E will be the laboratory for all sorts of innovation from braking systems to low wear, low emission tyres and high-tech lubricants that the drivetrain manufacturer puts in that you’ll never see – we are working on these with Castrol already.

EVs will spawn a massive growth of new supporting brands to service the biggest revolution in private transport since the introduction of the internal combustion engine. So far, the Formula E paddock is a bit short on sponsors. Where is the trusted international charging network, the ethically source lithium brand or the wiper free glass? For anyone interested in innovation and branding look no further than the EV revolution and Formula E. There’s tons to do.

Author: Richard Williams – Founder Williams Murray Hamm

For any press enquiries email or call +44 (0) 20 3217 0000. Unless otherwise cited, © copyright 2020 Williams Murray Hamm, all rights reserved.

Tackling hunger in schools

The faculty of the South Bank Arts Centre, Bedford, approached Williams Murray Hamm to help with a project for their 2nd year graphic design students. WMH wanted to use this opportunity to tackle the Hunger in Schools problem. In the UK, 1.8 million school children are at risk of hunger each morning. A hungry child cannot concentrate and research shows that hungry children find it more difficult to learn, and are harder to teach as a result.

We believe a great creative idea can create a meaningful difference – from igniting dialogue to initiating long lasting change, also with child hunger.

Chris Ribet, senior creative at WMH, headed up this project and asked the students to think of different ways to inspire a call to action. To help them on their way, his brief set out three approaches:

1. Government led awareness campaign
2. Campaign to reform policy led by an NGO
3. Fundraising and activation in collaboration with a brand

Choosing the best idea

The students separated into seven teams and created seven great ideas, which they presented at our studio to a panel of experts from relevant NGO’s, local government and the marketing community. In a Dragon Den’s style format, the judges discussed the projects. After some deliberation, the judges chose “The Whole Truth”, by Alex Wong and Oliver Judd as the winners. Runners up were “Bloom Card” by Amber Serali & Jordan Jones and “20p” , by Grace White & Cameron Dunn. The winners have been awarded an internship at WMH.

Chris Ribet says: “By identifying a clear insight about Hunger in Schools, the Bedford College students developed bold, creative and ambitious ideas that tackled the problem head on. Congratulations to the winners and runners up. The Whole Truth stood out as a brave, single-minded campaign delivered in all its unvarnished truth to the policy makers. We look forward to having Alex and Oliver in the WMH studio later this year.”

Many thanks to the judges who gave up their precious time to review, discuss and critique the ideas.

– Ellie Kershaw, Programme Delivery Manager at Tower Hamlets Council, tackling poverty
– Claude Barbe-Brown, Marketing Manager at Inspire
– Molly Long, reporter at Design Week
– Richard Williams, founder of Williams Murray Hamm

And of course many thanks as well to Bedford College and its 2nd year graphic design students.



For any press enquiries, or if your college would like some involvement from WMH, email  or call +44 (0) 20 3217 0000.

A new look for FAB Awards

Proud to announce that Williams Murray Hamm is behind the new identity for the international FAB Awards programme, which recognises the best in creative work for food, beverage and restaurant brands in over 60 countries.

FAB awarded WMH the brief without a pitch and asked the agency to create a new identity that would reflect the unique status of the awards and make it feel fresh having had the same look since the 1990s. The identity needed to work across other FAB properties, including FAB News, which is being supported with a Google partnership and the FAB Forum.

WMH hit upon FAB’s zest for what it does, always delivered in its simple, unpretentious way. The new look captures the creative and joyous world of food and beverage.

The logo uses a bold sans serif brand name with a bite mark out of the A and a straw in the B. WMH decided to keep the red and white palette but adjusted it to a new, deeper red.

FAB unveiled the initial part of new branding with the first call for entries for the 22nd annual awards in 2020. The complete brand identity will be presented over the coming months, including an entirely redesigned awards trophy to be unveiled at the ceremony in May next year.

Garrick Hamm, creative director at WMH, said: “The old logo served FAB well, but after 20-plus years it was definitely time for a new look. Working with FAB we quickly saw that they needed an identity with a bold personality that was… just as fab as they are.

Neeraj Nayar, Chairman of the FAB Awards, said: “We are absolutely delighted by WMH’s genius. The simplicity and boldness of the new mark had us hooked the minute we saw it. Sitting perfectly across FAB News, Forum and Awards this is truly excellent and hopefully reflects the creative excellence acknowledged here at FAB. We LOVE it and hope you do too.

For any press enquiries email or call +44 (0) 20 3217 0000. Unless otherwise cited, © copyright 2019 Williams Murray Hamm, all rights reserved.


A gem of a brand reinvention

WMH creates new brand identity and campaign for Hirsh London

Hirsh London, the Mayfair luxury jewellery house, has launched a new brand identity ahead of its 40th anniversary in 2020, created by Williams Murray Hamm.

Founded in 1980 by Anthony and Diane Hirsh, today the business is run by their son Jason Hirsh and his wife Sophia, who have grown the brand into a thriving company that is anchored in the heritage of London jewellery houses, combined with wit, technical innovation and contemporary appeal.

WMH was appointed to create a strong, bold and clearly defined brand identity and campaign to capture the attitude and quintessential Britishness of the business through completely new creative work across print, environment, and digital platforms

Hirsh London is one of the capital’s most respected jewellery boutiques. Its speciality lies in its large variety of rare, unusual, natural coloured gemstones which Jason and Sophia Hirsh go to extraordinary lengths to source. Each of their one-of-a-kind pieces are designed around a central gem and entirely handmade in the brand’s London atelier.

Hirsh London has been championing natural coloured gemstones for forty years and is now at the forefront of a movement towards bolder, more colourful designs, particularly in the engagement ring market. This, alongside their personalised service and exquisitely handcrafted bespoke designs, has established them as the leading authority on rare and unusual jewellery.

WMH was introduced to Hirsh by a former client and won the project through a chemistry meeting and subsequent competitive proposal. Its creative input stretches across advertising in European and Chinese markets, and a new brand identity across packaging, website and collateral.

Garrick Hamm, WMH’s Creative Director, says “Hirsh London designs and produces the most exquisite and joyous jewellery using natural coloured stones. They are immensely creative and have a wonderful Britishness to them. Our new brand campaign captures their spirit at the same time as giving them visibility and cut-through in a sea of mainstream, luxury jewellery sameness.”

“We were impressed with the creative direction that WMH took. They understood the very personal nature of our business, the care we put into selecting each of our gemstones, and our commitment to excellence in craftsmanship. We also liked their ethos of working with one company in each industry, rather than specialising in one sector. This has enabled them to come up with a fresh approach in fine jewellery marketing, which we are confident will carry our business forward as it continues to grow into one of London’s most respected jewellery houses,” said Sophia Hirsh, Managing Director, Hirsh London.

For more detailed case study, please see here.

For any press enquiries email  or call +44 (0) 20 3217 0000.
Unless otherwise cited, © copyright 2019 Williams Murray Hamm, all rights reserved.



FABulously Free From

It has been a winning first half of 2019 for Williams Murray Hamm, adding another 16 gongs to its trophy cabinet. The wins include work for Waitrose & Partners, Network Express, Network Rail, 21 Sid, Jewel & Temple, Baerbar and its own 20-year book (Blood, Sweat & Ideas).

Yesterday evening, WMH was awarded a Gold and Silver for its work with Waitrose & Partners. WMH created ‘Free From’, a completely new sub-brand concept for the retailer. The new design presents Free From as a positive, progressive eating choice, regardless of whether you have allergies or not. WMH’s visual identity, including pack designs, had already won several awards, including at New York Festivals, Transform, Creative Pool and Fresh.

The FAB Awards is a prestigious international awards program focused entirely on work done for Food And Beverage industry. It recognises the contribution that outstanding creative work makes to building brands. Entries from over 60 countries across advertising, design, digital and other media makes this a sought after award. WMH’s Free From won a Gold in Brand Redesign, and Silver in Packaging Design. Whilst our work for the London coffee shop, 21 Sid, also picked up a FAB Silver in the Brand Identity category.

As a proud partner of the Branded group, WMH collaborated with sister agency Technik on the artwork production of the Free From 50+ product range. Whilst photography was produced by Jonathan Gregson.

Author: Wybe Magermans – Managing Director.

For any press enquiries email  or call +44 (0) 20 3217 0000.
Unless otherwise cited, © copyright 2019 Williams Murray Hamm, all rights reserved.

Pink gets gold!

It was an evening work of golds and silvers for Williams Murray Hamm. Our work for Ocean Network Express (ONE) was awarded GOLD at last night’s tenth annual Transform Awards Europe. Whilst our Waitrose & Partners Free From design won a SILVER.

ONE is a joint venture between three of Japan’s leading container companies (NYK, MOL and K-Line). The Transform Awards recognised how WMH brought together these three giant shipping companies, found a common purpose and created a differentiating identity that is being deployed across 2m containers and 240 enormous ships. To create this new identity WMH worked closely with Hakuhodo – one of Japan’s foremost advertising agencies.

The silver gong was for WMH’s creation of the Waitrose & Partners Free From range. The new design represents a shift in mindset for “free from” food. The brand is resented as a positive, progressive eating choice, regardless of whether you have allergies or not.

Lastly the WMH campaign for Network Rail at London Bridge Station was highly commended. A campaign that was produced in collaboration with sister agency, Magnet Harlequin.

Established in 2009, the Transform Awards celebrates the transformational power of creativity for brands.  The awards ceremony, hosted by Paul McCaffrey, was held in The Brewery, London.

Brittany Golob, publishing editor at Transform magazine, says, “Recognising 10 years of excellence in rebranding and brand development has been an absolute pleasure for us at Transform magazine. It has also been a joy to observe the development and maturity of the brand industry across Europe and to see business leaders recognise the power of brand.”

Author: Wybe Magermans – Managing Director.

For any press enquiries email  or call +44 (0) 20 3217 0000.
Unless otherwise cited, © copyright 2019 Williams Murray Hamm, all rights reserved.

What does the millennial shift away from drinking mean for alcohol brands

Dry January

Dry January is no longer about just recovering from excess. It’s a complete behavioural shift from millennials, often lasting more than four weeks. Williams Murray Hamm’s Wybe Magermans looks at the implications of this generational change mean for alcohol brands?

Brexit woes, Trump troubles, gilets jaunes, Putin’s plots and global warming – the state of world politics could easily drive us to drink, but instead it seems we are consuming less alcohol than ever before.

Dry January is becoming a positive start to the New Year rather than a way to punish ourselves for festive excess, and abstinence is now mainstream among millennials, with 29% claiming to be non-drinkers, according to the British Medical Council.

But just because we are drinking less doesn’t mean we enjoy alcohol any less: we are indulging more sparingly but more mindfully, drawn to brands that create superior products, even if they cost a bit more.

Consumers are making a conscious decision to drink less, but at the same time, they are willing to pay more for premium drinks. The message for marketers is clear: go for quality over quantity, and be bold when creating new products in response to this trend.

For a lot of brands, the knee-jerk reaction is to make alcohol “less bad” by reducing alcohol or sugar content, but the more innovative companies are making it “more good” by delivering positive benefits for drinkers.

Brands for the conscious drinker

The conscious drinkers are turning to brands like California based Boochcraft – a “hard kombucha”, which claims to provide “The happiest buzz on earth,” thanks to its organic, gluten-free, fair trade drinks that contain (along with the alcohol) probiotics, vitamins and minerals.

Consumers who are willing to pay more turn to premium brands like Chase Distillery, created by Will Chase, the founder of Tyrrell’s Crisps. Working from his Herefordshire farm, he makes vodka and gin using apples and potatoes that go direct “From farm to bottle.”

Likewise, Mesh & Bone in Chicago has had success crafting its own premium versions of niche drinks from around the world, including Mexico’s Sotol, which is made from a plant that takes 15 years to mature.

These premium products, which we glug less and appreciate more, are invariably made by ambitious entrepreneurs, often with minimal experience. Consumers are losing faith in big corporations, which appear to lack heart and purpose, and instead seek out local, independent alternatives.

The rise of global cynicism about the multinationals means that consumers are likely to reject efforts by mainstream brands to tap into the artisanal trend. They are willing to pay extra, but in return they want more than Diageo’s spin on premiumisation: Jack Daniel’s Gentleman Jack does nothing more than put a gloss on a mass-market brand, and is not going to cut it when Mesh & Bone are waiting 15 years for one botanical to reach maturity.

Giants like Diageo could learn from innovators like Chase Distilleries and Mesh & Bone, which are taking a new approach to specialist alcohols by creating a brand that works horizontally across categories instead of just layering on verticals to extend the brand into premium territory.

Big nights in

The trend towards more restrained alcohol consumption isn’t just about premiumisation and health. It’s also – let’s face it – about financial insecurity. The demise of chain restaurants, a poor Christmas for retailers, and the job cuts at Land Rover and Ford are all recent indicators of a shaky UK economy that is driving people to stay at home instead of splurging on big nights out.

Staying in is not about compromising on the experience, however, which is another reason why premium alcohol is growing in popularity. According to Nielsen, the value of off-trade alcohol sales grew 4.6 per cent last year, while the volume of alcohol sales remained flat, showing that the growth is coming from people who are willing to pay more for their booze.

Successful brands are celebrating and elevating the night in, making it even better than going out.

Wahaca has an “At Home” range to recreate the restaurant experience in your own kitchen, following a trend pioneered by the many recipe boxes vying for our custom, and alcohol is following suit, with premium offerings to help wash down the gourmet, home-prepared food.

Cocktail-making kits – containing artisanal ingredients and bespoke tools for home mixologists – can be delivered to your door courtesy of And Pour, Tipple Box and The Cocktail Man. Meanwhile, Marks & Spencer has embraced “staying in” with its Instagrammable “Colour It” gin range, created in partnership with The Old Curiosity Distillery, which changes colour when tonic is added

Consumer trends are moving towards this kind of “less is more” approach to many aspects of our lives – including plastics and fast fashion as well as alcohol – as waste and excess become distasteful.

For alcohol, whether inspired by health and wellness, cost-consciousness, global cynicism, or millennial peer pressure, the trend for cutting back is manifested in more mindful consumption that allows you to enjoy a drink with less of the angst – and potentially less of a hangover too.


Author: Wybe Magermans – Managing Director

As published on WARC

For any press enquiries email  or call +44 (0) 20 3217 0000.
Unless otherwise cited, © copyright 2019 Williams Murray Hamm, all rights reserved.

Italian Hand Gestures and Traditional Etchings Inspire Design for 21 Sid

Brand strategy and design agency Williams Murray Hamm (WMH) has designed a visual identity for London-based coffee shop and bakery 21 Sid, which builds on the importance of hand gestures in Italian communication.

21 Sid, near London Fields in East London, is run by self-taught baker Laura Giovanna Lo Faro, who supplies baked goods to numerous cafes around London and bakes goods for her café on site.

With a myriad of independent coffee shops in London, creating a personal and unique brand for Laura’s business that went beyond a simple typeface or set of colours and was capable of not just standing out but engaging customers emotionally was key.

WMH’s solution is a visual identity based on the theme ‘Dolce Handmade’ – to reflect Laura’s handy skills both as a cook and also a passionate communicator – and ‘Liquid Perfection’.

The agency commissioned Italian illustrator Gabriele Grassi to capture, in a series of unique illustrations, a wide range of Laura’s hand gestures which are typical of the exuberance of Italian communications.

The hand-drawn, monochrome, illustrative style is inspired by traditional etchings and encyclopaedias.

The branding comprises dozens of illustrated hand signals, such as a raised hand with a raised forefinger (denoting ‘Just a second I need a coffee’); a closed hand with a raised pinkie (‘A latte skinnier than this’); and two hands rubbing together (‘Get excited, cake inside’).

The designs – which were done pro bono by the WMH team, who are regulars at 21 Sid – is being used across a wide array of items including badges; bills; staff aprons; cups and wrapping as well as in-store.

Garrick Hamm from WMH commented: “Hand signals can communicate as much as words, especially in Italian culture. Having bought our morning coffees from Laura for many months, we immediately knew that the branding for her coffee shop would need to reflect her personality, her Italian heritage, her passion and her charisma.”

Laura added: “Williams Murray Hamm has created a beautiful visual identity for the business, with the iconic hang gestures helping to convey the trust and the affection that we hope our customers feel when they walk into 21 Sid.”


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Unless otherwise cited, © copyright 2019 Williams Murray Hamm, all rights reserved.

The Ghost

A new film by WMH creative director, Garrick Hamm, “The Ghost” starring Emilia Fox and new comer, 9-year old, Felix Jamieson.

The Ghost

Garrick has been making short films for the past ten years, but he fell in love with visual storytelling while studying to become a graphic designer at Somerset College of Arts. His film school training was watching films with his father and reading every screenplay book he could lay his hands on.

Garrick’s first film was silent movie, shot on 35mm, over 14 weekends as they waited for the best weather. His latest “The Ghost”, is based on the tragic true story of John White, a Spurs footballer who was killed after being hit by lightning in 1964. He was just 27 years old. His son, Rob, was only six months old. The story is told from his perspective, who never had a chance to know his father – examining themes of loss.

The film has already racked up many awards including Best British Short and Best Director at the London Independent Film Awards last July. Whilst it will also feature at LA Shorts Fest, one of the most prestigious and largest international short film festivals in the world.

WMH will be screening the film to a select audience in Central London this evening, 20th September.

When ciders become wine

WMH takes Somersby from orchard to glass.

Somersby is one of the world’s largest and fastest growing cider brands and the only global cider brand in the Carlsberg Group portfolio. It is successful within the younger, fast-living consumer market; however, it had limited appeal to the wider, mature audience who prefer to savour a more sophisticated tipple.

The innovation of a new premium range called ‘Somersby Orchard Selection’ focused on the sense of occasion for the more evolved palate. Positioned as a premium light social drink, these apple ciders have been crafted especially with the same grown-up flavours and structures of wine, but are lighter and more refreshing.

Like an Estate or Vineyard Selection, this creative idea communicates provenance and authenticity in a ‘new world wine’ style. WMH took the existing Somersby logo, and puts it back into the orchard. The three flavours – Secco, Sparkling Rose and White Dry – are launched in the Nordics.



Making chocolate even more irresistible

With Easter here, we can finally welcome the spring season. A perfect time to share with you some WMH news that involves chocolate.

Fortnum & Mason is Britain’s most famous luxury department store. As part of the significant rebrand a few years ago, WMH created the original designs for Fortnum’s enormous ‘Chocolossus’ biscuits. A seriously indulgent biscuit that’s double-coated in chocolate. These became famous for being a favourite of President Obama. So successful had they become, that two new variants were planned and we returned to create the packaging for them.

WMH’s work focused on a strong idea that customers might ponder as they enjoyed the product at home – that idea was about the biscuits’ irresistibility.

The new variants ‘Sticky Toffee Pudding’ and ‘Morello Cherry’ were, unsurprisingly, renamed by WMH as ‘Toffolossus’ and ‘Cherrilossus’. The packaging is adorned with images of sugar cane and cherry trees respectively. A bird steals cherries from a tree while an elephant, known for its love of sugar cane, drips golden toffee from its tusk.

Toffolossus and Cherrilossus are available to purchase at Fortnum & Mason’s flagship store in Piccadilly, as well as additional stores in St Pancras railway station, Heathrow Airport and Dubai. They’re also available online and at various stockists worldwide.







For any press enquiries email  or call +44 (0) 20 3217 0000.
Unless otherwise cited, © copyright 2018 Williams Murray Hamm, all rights reserved.

Vote 100 Creatives

To mark the celebration of the ‘UK Women’s Vote Centenary’ and International Women’s Day, WMH commissioned a set of portraits of 100 female creatives.

Women who, as trailblazers themselves, will all have benefited from and flourished thanks to the suffrage movement. The portraits have been created in close collaboration with illustrator Hiffy Ulrich.

We felt it was important to recognise women who are known for making a meaningful difference in the creative world. They have been chosen from a wide range of creative disciplines, such as illustration, design, architecture, photography and film. We have included some well-known visual artists, as well as some unsung creative heroes, or women who are still early in their career.

This project is a collaboration between WMH and Hiffy Ulrich. A designer and illustrator, whose witty and playful work communicates feminist ideas and thoughts.

Over 100 days, we have and will be posting the 100 portraits on the various WMH social media channels, and a specially created Instagram “Vote 100 Creatives” account.

In addition, WMH’s studio has a street level window, which is updated every month. In the window, we showcase a host of different projects, from photographers we admire, to collaborations with the local primary school. For this initiative we have installed 20 of Hiffy’s portraits, in combination with her own hand lettering work. The “Vote 100 Creatives” installation will remain at WMH’s studio window until the end of March.

You can check out more of Hiffy’s work at:







For any press enquiries email  or call +44 (0) 20 3217 0000.
Unless otherwise cited, © copyright 2018 Williams Murray Hamm, all rights reserved.

The power of creativity in delivering change

On 21 February, Wybe Magermans will be speaking at an evening by the Change Management Institute.

There are countless theoretical models about how an organisation can transform successfully. Yet for all the good these models do to structure change, the crux of successful transformation is centred around how people feel and behave differently. A rational approach alone isn’t sufficient.

Make sure to join Wybe, as he will be sharing key insights on how creativity helped Lamb Weston reshape from a company processing potatoes, to a $3,2bn multinational brand. One that is on now firmly on its way becoming the world’s No.1.

Wybe will be joined on stage by Leon Labovitch. An experienced business change and transformation consultant who has worked at the likes of KMPG, Shell and Sema Group, before setting up his own consultancy.

Register for tickets here!

The event is in partnership with King’s College London. The venue will be the remarkable Bush House in Aldwych, Central London. This iconic building has seen some huge changes since its opening in 1925. The Grade II listed building was originally an American-owned trade centre before becoming the headquarters of BBC World Service. Bush House’s latest purpose is that of higher education. King’s College moved in 2016, this time transforming the building into a centre of knowledge, learning and creativity.

An award-winning start of 2018

Williams Murray Hamm wins Best Of Show at Mobius Awards.

The new year kicks off in a celebratory fashion, with trophies for our work on Aberlour and RCS at this year’s Mobius Awards. Aberlour is awarded First Place statuette and Best of Show in the Brand Identity category. Whilst our work for RCS Advertising takes Second place ‘Certificate for Outstanding Creativity’ in the same category.

For Aberlour single malt whisky, WMH created a new brand world. Despite growing to the 6th position in the global market, Aberlour was relatively unknown. Equally, they hadn’t changed their communication much since their inception in 1879.

WMH looked at Aberlour’s long legacy, only to discover the founding family’s motto, ‘Let The Deed Show’, meaning ‘actions speak louder than words’. It’s the people, process and place surrounding Aberlour that create a whisky with such distinct character. WMH unearthed these deeds and, working closely with Scottish artist Liz Myhill, brought them to life. We used traditional lino cutting and printing techniques, to create original illustrations gleaned from books of storytelling in the 1900.

RCS came to WMH earlier in 2017. A 20-year-old Japanese advertising agency had metamorphosed into a brilliant new offering. They needed a new positioning and identity to reflect this. RCS helps clients identify, understand and optimise cultural differences. WMH called this ‘cross-cultural marketing’. The identity was built around a globe because RCS deals in global differences. It’s a cultural maze out there, so the ‘globe’ was fine-tuned to reflect this and a magenta ‘dot’ was created at the very core, to represent RCS – a point of consistency in unfamiliar territory.

“When I first met with WMH, I knew they ‘got’ who we were. They were able to interpret who we are, what we do and what makes us special in a way that went well beyond my imagination.”

Ron C Sternberg, Founder, RCS Advertising
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Telephone: +44 (0)  20 3217 0000

It’s a wrap!

Williams Murray Hamm, WMH, Network Rail

This Christmas, Williams Murray Hamm was tasked by Network Rail to create a campaign telling people about the many great shops at Glasgow, Victoria and Waterloo stations across various dates throughout December.

We created Wrapland, a free gift-wrapping service in the shape of a giant present tied up with a bright red ribbon and accompanied by a Christmas Pudding head-in-hole stand.

The project was done in collaboration with the production team at Magnet Harlequin, and the campaign itself is in partnership with Barnardo’s.

From all of us at Williams Murray Hamm, a very Happy Holidays and we look forward to seeing you in the New Year!




Williams Murray Hamm, WMH, Network Rail



Williams Murray Hamm, WMH, Network Rail



Williams Murray Hamm, WMH, Network Rail



Williams Murray Hamm, WMH, Network Rail



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Unless otherwise cited, © copyright 2017 Williams Murray Hamm, all rights reserved.

WMH Creative Origins: Richard Williams at Sainsbury’s


This week’s #ThrowbackThursday is a nod to the creative foundations of WMH – quite literally. It comes courtesy of our esteemed co-founder, Richard Williams, who created these pet food packaging labels when he began his design career working for Peter Dixon’s famous in-house design team at Sainsbury’s.

“The cats were portraits of the first cats my wife and I had. A nod to dear friend, the late Nick Wurr (co-founder of The Partners) who inspired the silhouettes and yellow eyes and to the great Peter Dixon. A fine man.”

WMH-THROWBACK-THURSDAY-RW-SAINSBURYS-combined-FIRST-JOB-WEBSITE-130717WEBImages: ‘Own Label: Sainsbury’s Design Studio 1962-1977’ © Fuel Publishing, all rights reserved.

It’s not lost on anyone how WMH once again worked with Sainsbury’s (some years later) designing their Basics and SO Organics ranges – the latter is still in store today.


You can find further examples of Richard’s early work in ‘Own Label: Sainsbury’s Design Studio 1962-1977 (ISBN: 0956356281, Fuel Publishing).


For any press enquiries email or call +44 (0) 20 3217 0000.
Unless otherwise cited, © copyright 2017 Williams Murray Hamm, all rights reserved.


Five ways to spot a business trend


Ed Hebblethwaite joins Nick Harrison (co-lead of Oliver Wyman’s Retail Practice), Hayley Ard (head of consumer lifestyle at innovation research and trends company Stylus) and Mark Wright (founder of SEO agency Climb Online) to discuss spotting business trends that will last.

>>>>>See full article in The Guardian here. <<<<<


For any press enquiries email or call +44 (0) 20 3217 0000.
Unless otherwise cited, © copyright 2017 Williams Murray Hamm, all rights reserved.

New Blood Judging 2017

This May, WMH’s Design Director Mark Nichols visited D&AD’s new swanky offices as part of the D&AD New Blood jury. He was a judge on the Arjowiggins Creative Papers brief which set out to unite print and pixels, asking how print and digital platforms might form a new, symbiotic, relationship.

The task was to create a campaign, product or service for Sony Music, Facebook or Instagram that reminds digital customers of the power of paper.

Mark was joined on the multidisciplinary jury by Jack Renwick, acting D&AD President, Rob Newlan, Facebook Creative Shop’s EMEA Director and Sean Perkins, Director at North Design, along with a wide range of other creatives from advertising, design and paper artistry.

The work well received, but did it break the mould?
The provisional online round of judging saw 265 entries from across the globe, some underwhelming and well wide of the mark, some entertaining, but off brief, some ‘good’ and a handful that stood out as being truly great.

On the day, the Arjowiggins jury awarded two wood pencils, three graphite pencils and one yellow pencil.

WINNER of the Yellow Pencil: Colorgram is a concept for Arjowiggins Creative Papers that engages Instagram users in real life. It identifies shapes and colours in Instagram posts and transforms them into minimalistic die cut art. Congratulations to Jack Welles and Danae Gosset, from the School of Visual Arts, NYC.

Click here to see all of the 2017 D&AD New Blood Winners.

So what tips does Mark have for creating a winner?

“To start with, it’s imperative to interrogate the brief fully. Not only must your work answer the brief but it must stand out, stretch the brief and turn it upside down and look at it from a new, and relevant, perspective.

It’s unlikely your first answer will be the winning answer (no matter how good you think it is). Chances are, if it comes easily, many other people will have thought of the same solution. Trust me, we saw a lot of the same ideas regurgitated and skinned slightly differently. You have to persist until you’ve created something you’ve never seen before.

Having a proper grasp of the latest technologies, creative platforms, relevant social issues and a thorough and un-biased understanding of the target audience, will also help elevate your entry.

Once all of the above is in place you’re in with a chance. Now, to test if your idea will translate, can you easily and confidently describe it in no more than two short sentences? If it takes an essay and tons of boards to explain your ground breaking creation, the chances are you’ve overcomplicated it and got lost in your own genius.

Of course the one thing all the winners had in common was a great and original idea at the heart of the work.

To get to the higher pencil levels the work had to be well executed and commercially achievable – it’s a lot easier to have a great idea without thinking of its practicalities.

To win you need to have the jury arguing over who’s going to employ you first and be nervous that they’re going to be left behind by the next generation of creative mega minds! Easy right? No. Design is and will remain a challenging discipline, but with the right amount of blood, sweat and ideas your work just may get rewarded with the coveted D&AD pencil”.

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Unless otherwise cited, © copyright 2017 Williams Murray Hamm, all rights reserved.

Facebook Live interview with Richard Williams


Our esteemed and humble Co-Founder, Richard Williams, had the privilege of taking part in the very first WMH Facebook Live interview with Future London Academy.

Sharing anecdotes and advice from WMH’s 20-year history, Richard talks about creating difference, first bosses, starting your own creative agency and inspirations.

Future London Academy provides immersive courses for like-minded creative professionals to broaden their horizons, expand their personal networks and find inspiration in one of the world’s most exciting cities.

Through practical experiential learning, their mission is simply this to erase borders between creative communities from different countries –­ and to inspire people around the world to achieve more every single day.

Williams Murray Hamm is a brand innovation, design & strategy agency. We have 20-years’ award-winning, creative expertise of inventing and reinventing brands. Clients include Castrol, Jamie Oliver, Barclays, Fortnum & Mason, Carlsberg, Absolut and many others.

For any press enquiries email  or call +44 (0) 20 3217 0000.
Unless otherwise cited, © copyright 2017 Williams Murray Hamm, all rights reserved.

Point of Light shortlisted for Design Week Award 2017


We are excited to be shortlisted for a Design Week Award in the Poster Design category for our B2B work with Point of Light.WMH-DESIGN-WEEK-AWARDS-POINT-OF-LIGHT-POSTER-SERIES-WEBThe series of posters form part of the overall Point of Light brand identity.  The brand mission to “tell extraordinary stories with light” is brought to life using evocative and mysterious monochrome illustrations in the purest 2D presentation of light and shadows.

Click here to see the full case study.


For any press enquiries email  or call +44 (0) 20 3217 0000.

Unless otherwise cited, © copyright 2017 Williams Murray Hamm, all rights reserved.


Small Business Disruptors

WMH-Small-SME-business-disruptors-the-guardain-richard-williams© copyright Alamy Stock Photo, all rights reserved.

Startups change the world. But what happens when big brands bite back?

Richard Williams joins Adam Morgan (Founder of strategic brand consultancy eatbigfish), David Harold (VP Marketing & Communications, Imagination Technologies), Lee Thompson (Founder of travel company Flash Pack) and Dana Tobak (CEO of fibre broadband provider Hyperoptic) to discuss small business disruptors.

>>>>>See full article in The Guardian here. <<<<<


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Unless otherwise cited, © copyright 2017 Williams Murray Hamm, all rights reserved.

In Praise of Forgotten Brands


Come on, you know you love them…

In late April, Selfridges will be hosting a Heinz Beans pop-up bar to celebrate 50 years of the ‘Beanz Meanz Heinz’ ad campaign. Dishes will include beans with crispy bacon, beans with smoked ham hock and beans with scrambled egg, all at £3 each.

Is this the ultimate irony? A humble ad campaign for an everyday staple turned into a celebrity? Or, like the Cereal Killer Café, is this another illustration of just how out of touch London is with the rest of the country?

Baked beans are one of those dirty secrets amongst the chattering classes. Nobody really admits to eating them, but Waitrose does a roaring trade in them. What other grubby brands should we be celebrating?

Birds Eye Iglo missed a trick last year in reintroducing Findus Crispy Pancakes. How could they be so sotto voce about this tea time masterpiece? Admittedly, the product is now slightly less Chernobyl, but it’s an absolute shoo-in for bogus posh nosh. Who’s for a smoked chorizo variant for serving on a bed of quinoa salad? Lamentably, they didn’t even do in-store tastings as part of their relaunch strategy.

Spam is 80 years old this year. Armies marched on Spam in WW2 and there’s even a Spam Museum, but now, thanks to Monty Python, we just take the mickey out of it. Maybe, Hawaiians have the right idea. According to Wikipedia (so it must be true) they are prone to eat it as sushi. This may well be the next hipster trend.

Walkers need to get their skates on, it’s 40 years since Monster Munch launched and there’s much to celebrate. They’ve restored them to their original, inconvenient size and three of the four original monsters have been retained. There’s no need for a pop-up bar, they just need to do ads that have our favourite dishes where spuds are replaced by Monster Munch. Chicken Kiev, baked beans and pickled onion Monster Munch – could anything be better?

Not only did Alfred Bird created ‘instant custard’ 180 years ago this year, but 50 years ago his eponymous company completely disrupted the dessert shelves with ‘Angel Delight’. This simple kid’s dessert has been in decline for some time, but owners Premier Foods announced this month that they are relaunching it in a pot for ‘on the go snacking’. Sadly, they’ve failed to tell anyone. Surely it’s not beyond the wit of their marketing and PR teams to get a celebrity chef to do something elaborate to get it into the newspapers. Where is Heston’s snail topped Butterscotch Angel Delight when you need it?


WMH has a track record of getting loved and forgotten brands back into consumers’ heads. Our work on Hovis (those beans again) turned the brand around, as did our self centred Jaffa Cakes cartons. There are tons of these hidden gems just ripe for relaunch. Anyone for Homepride sauce poured over a Fray Bentos pie and Bovril gravy, or should that read ‘jus’?

Author: Richard Williams

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Unless otherwise cited, © copyright 2017 Williams Murray Hamm, all rights reserved.

Chasing Quick Money is Bad for Us All


Why shareholders should protect businesses like Unilever from accountants.

Unilever and P&G’s operating margins are seen, by some, as not being world leading. In Unilever’s case, Kraft Heinz thinks it’s time to apply some of Mr Buffett’s patent remedy – taking out jobs, slashing salaries, closing factories, cutting R&D and, of course, taking a knife to marketing spend.

There’s nothing wrong with seeking efficiencies – every company does that, indeed most are permanently engaged in a maelstrom of restructuring and McKinsey executive invasions, but, who will be interested in the consumers of brands that are being Buffetted as the knives are wielded?

Who will be doing the research into making their products better? How will those food and product developers care about the brand they’re working on when the accountants, who run the business, have just made them reapply for their job with the added ingredient of a sizeable pay cut?

Manufacturers have a responsibility to the general public, beyond lowering prices. It’s about what we consume actually being good for us and being made in a sustainable way and it’s about innovation – creating products that we will need in the future, as our lives change.

Does anyone seriously think that will happen under accountants masquerading as food companies?

There are reasons why Unilever is a great company, just as there are with Nestle and P&G (all of whom WMH has worked with in the distant past). They hire the best, most intelligent people and treat them with respect – the sort of behaviour that gets the best out of them.

Above all, these companies pour billions into research to make their products better for their customers. Nestle, in particular, is a world leader in health, wellness and, of course, nutrition, but that costs money. Money that accountants, like Warren Buffett’s partners 3G, would prefer to slash.

In this world of Trumptastic Fake News, the real news is that Kraft Heinz and their ilk should be sent packing by shareholders of businesses that set out to care for the well-being of their customers and who actually improve peoples’ lives.

Sadly Kraft Heinz’s foray into Unilever’s territory has forced Paul Polman to seek further efficiencies if he is to fend off further unwanted attacks. Wouldn’t it be great if Unilever’s shareholders decided, en masse, to allow the company to continue to invest in the things that matter, rather than chase a quick return?

Author: Richard Williams

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Unless otherwise cited, © copyright 2017 Williams Murray Hamm, all rights reserved.