Ed has 25 years experience as a brand strategist, advertising planner, innovator and consumer researcher. He has worked for leading agencies such as Interbrand, Fitch, VCCP, Identica, Serendipity and Seymourpowell across several disciplines, from sales promotion to direct mail, corporate and brand identity, advertising, design and retail.
Ed started his own agency Think, in 2003, which was bought by Loewy Group, the group that also owned WMH. Sister agency Seymourpowell asked Ed to lead their trends and strategy team. He was Board Strategy Director for 8 years and worked on some amazing businesses, big and small, relaunching brands and launching new products to great commercial success. One 2 One, Puma, Orange, Hozelock, Cadbury’s, Unilever, PepsiCo Gatorade, Daily Telegraph, Diageo, Nandos, Asics, Diet Coke and Nestle have all benefitted from working with him.
Ed has collaborated with WMH since 2001 and now joined his old friends at WMH to return to his brand strategy roots as Strategy Director.