WMH helps Seresin Estate re-launch its website with stunningly beautiful design and ecommerce ability for wine and olive oil loving customers.
The celebrated Seresin Estate needed a new website which would bring to life the brand philosophy and reason d’être via an immersive online experience, whilst providing a purchase facility for its wines and olive oils.
Williams Murray Hamm were approached to redesign the website which would not only encapsulate Michael Seresin’s personality and beliefs, but would also showcase the estate and provide a much needed ecommerce platform. The New Zealand (Wellington) born Founder, Michael Seresin, began his career in 1966 as a cinematographer and wine enthusiast; the latter developing into a entrepreneurial passion with the purchase of the Marlborough NZ estate in 1992. Today the Seresin Estate is BioGro Certified as the largest organic producer in New Zealand and is Demeter International Standard certified for its biodynamic production.
WMH created an anamorphic ‘letter box’ layout for the website, referencing widescreen cinema which cites Michael Seresin’s cinematographic career. The amalgamation of the black & white film and photography articulates the majestic and emotively atmospheric landscapes of the Seresin Estate. The imagery, combined with the serif type, denotes the premium quality of the brand and produce whilst retaining the discerning mark of the founder’s handprint found on the labels. The layout of the contacts and distributors page gives a further nod to the cinematic world by arranging the information as if a set of film credits.
The website can be visited at http://seresin.co.nz