WILLIAMS MURRAY HAMM WINS D&AD YELLOW PENCIL FOR UK EROTICA BRAND, COCO DE MER
Tonight, WMH was awarded a coveted D&AD Yellow Pencil for its packaging design work for Coco de Mer.
D&AD (Design and Art Direction) is a world renowned British educational charity that promotes excellence in design and advertising. The annual awards as regarded as one of the major events in the creative world and a ‘Yellow Pencil’ is the equivalent of a gold award.
On winning the award, Garrick Hamm, Creative Director of Williams Murray Hamm said:
“I dedicate this pencil to Dick Murray. Once asked, if his house was burning down what would he grab, he said ‘just his yellow pencil. ‘Jelly Man’ would have been out tonight for sure. Also, a huge thank you to Coco De Mer for being such a wonderful client”.
This award continues WMH’s extraordinary year. Having won Gold in the DBA Design Effectiveness Awards in January for its work on soft drink JuiceBurst, WMH’s Coco de Mer design has won a Mobius award, ‘Best in Book’ in Creative Review and a Drum Design award.
Luxurious, enticing and empowering, Coco de Mer is where you “explore the exhilarating limits of your erotic imagination”. Online and in their London boutique, they collect and curate only the finest erotica to “inspire exploration, excitement and enjoyment”.
WMH’s new identity for Coco de Mer involved a gently recrafted logo and a changed, more exotic colour scheme of gold and deep red derived from the successful and eclectic store interior.
The most talked about aspect of the redesign was the creation of packaging for a new ‘signature’ range of luxury toys and lubricants inspired by history’s Grandes Dames of seduction.
These feature erotic images of nude women, botanical prints and portraits of three historical figures whose sex lives were notorious: Catherine Howard, former Queen of England and wife of Henry VIII, who was beheaded for adultery; Georgiana Cavendish, the Duchess of Devonshire, whose affairs were portrayed in 2008’s film ‘The Duchess’; and Nell Gwynne, the long-term mistress of King Charles II.
Inspired by the legendary peephole in the original Covent Garden store’s changing room, a small hole in an outer sleeve offers a teasing glimpse of the seductress behind, who looks back knowingly at the viewer.
Lucy Litwack, Managing Director at Coco de Mer said:
“It was an enjoyable and captivating journey to develop our new Pleasure Collection packaging with Williams Murray Hamm and we are delighted that the work has been recognised with so many awards. It was a great opportunity to collaborate with an agency which truly understood our values and developed designs that embraced our vision. Well deserved congratulations to the remarkable team who worked with us on this project.”
The product range is available online and in Coco de Mer’s Covent Garden flagship store.
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