Launching a new service for Network Rail
Although train travel is less busy during the Covid crisis, our client Network Rail does not stop to make further improvements at Britain’s biggest railway stations. Passengers can now benefit from free and unlimited WiFi.
To launch this service we created a campaign that simply wraps the message in the WiFi symbol. The impactful headline was created in close collaboration with hand lettering maestro Rachel Joy Price. Rachel, who started her design career at WMH many moons ago, currently works on a range of projects; from crafting lettering for brands to book and magazine covers. She also works on personal commissions in the form of traditional sign painting.
The new WiFi service has already gone live at Victoria, Euston and London Bridge stations. It is due to be rolled out in Waterloo and Paddington by January and available in all Network Rail major stations by the end of 2021.