BACKGROUND

Midleton Distillery is home to Jameson – the number 1 selling Irish whiskey across the world – as well as a further six premium, global whiskey brands, each with their own story to tell. Pernod Ricard asked WMH to create an identity that brings these brands together in one collection that resonates with consumers across the globe.

STRATEGY

The source of water is always hugely important when deciding where to locate a distillery and this was the case with Midleton Distillery, where the Dungourney River passes through the distillery’s grounds. John Jameson & Son, John Power & Son and Cork Distilleries Company came together at Midleton to form what we all know now as Irish Distillers (owned by Pernod Ricard). This historic merger safeguarded the source of amazing Irish whiskeys for generations to come.

SOLUTION

The brand world is inspired by water. The Dungourney River became the symbol of this source. From the flowing lines of one letter to the next in the logo, to how the water of the Dungourney has become the collection’s key colour – the river can be found in every aspect the brand world. The monogram is a double-arched bridge crossing the river, incorporating the letter “M, and for the beautifully fluid illustration WMH worked with renowned illustrator Si Scott.