Point Of Light

Branding an American company that tells stories through light.

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Since 2001, Point of Light (POL) has worked with architects, interior designers and entertainers to shape their spaces, stories and worlds with light. New offices in Chicago and a business growing strongly, drove POL to review their proposition and reflect it in a new identity.

WMH illuminated POL’s mission through a simple idea “telling extraordinary stories with light”.

WMH reduced light to its purest monochrome form in a series of evocative and mysterious illustrations.

As no two lighting projects are the same, some scenes use stark, artificial spotlight, others delicately capture glints, but in each case they hint at an intriguing story that the viewer is watching unfold in front of them.