Brummells of London

BACKGROUND
Premium beauty retailer Brummells of London, journeys far and wide to source their exquisite beauty products and accessories. They are purveyors of the remarkable and sublime.

STRATEGY
A strapline ‘Finding the Exquisite’ was the starting point to build a world around Brummells as curators of the rarest products made to the most time honoured traditions.

SOLUTION
Sea captains used to place a pineapple outside their home to signal their return from a voyage. This seemed a fitting symbol for Brummells’ relentless search for the most exclusive products available anywhere in the world. Initially an identity and web project, Brummells opened a boutique store in central London as the ideal place to house their ‘finds’ and, of course, WMH designed the store around the iconic pineapple centrepiece.