BACKGROUND
Premium beauty retailer Brummells of London, journeys far and wide to source their exquisite beauty products and accessories. They are purveyors of the remarkable and sublime.

STRATEGY
A strapline ‘Finding the Exquisite’ was the starting point to build a world around Brummells as curators of the rarest products made to the most time honoured traditions.

SOLUTION
Sea captains used to place a pineapple outside their home to signal their return from a voyage. This seemed a fitting symbol for Brummells’ relentless search for the most exclusive products available anywhere in the world. Initially an identity and web project, Brummells opened a boutique store in central London as the ideal place to house their ‘finds’ and, of course, WMH designed the store around the iconic pineapple centrepiece.