Hirsh London

Colourful jewellery. Quintessentially British.

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BACKGROUND

Hirsh London, the Mayfair luxury jewellery house, was founded in 1980 by Anthony and Diane Hirsh. Today, the business is one of the capital’s most respected jewellery boutiques. WMH was appointed to created a strong, bold and clearly defined brand identity and campaign ahead of its 40th anniversary in 2020.

STRATEGY

Hirsh London has been championing natural coloured gemstones for forty years and is now at the forefront of a movement towards bolder, more colourful designs. WMH anchored the brand in the heritage of London jewellery houses, combined with wit, technical innovation and contemporary appeal.

SOLUTION

Hirsh London is immensely creative and have a wonderful Britishness to them. The global brand campaign, with its colourful imagery, captures their product philosophy and quintessential British spirit. At the same time as giving them visibility and cut-through in a sea of mainstream, luxury jewellery sameness. In addition to the campaign, the new brand identity has been implemented across packaging, website and collateral.