The power of creativity in delivering change

February 5, 2018February 5, 2018

On 21 February, Wybe Magermans will be speaking at an evening by the Change Management Institute.

There are countless theoretical models about how an organisation can transform successfully. Yet for all the good these models do to structure change, the crux of successful transformation is centred around how people feel and behave differently. A rational approach alone isn’t sufficient.

Make sure to join Wybe, as he will be sharing key insights on how creativity helped Lamb Weston reshape from a company processing potatoes, to a $3,2bn multinational brand. One that is on now firmly on its way becoming the world’s No.1.

Wybe will be joined on stage by Leon Labovitch. An experienced business change and transformation consultant who has worked at the likes of KMPG, Shell and Sema Group, before setting up his own consultancy.

Register for tickets here!

The event is in partnership with King’s College London. The venue will be the remarkable Bush House in Aldwych, Central London. This iconic building has seen some huge changes since its opening in 1925. The Grade II listed building was originally an American-owned trade centre before becoming the headquarters of BBC World Service. Bush House’s latest purpose is that of higher education. King’s College moved in 2016, this time transforming the building into a centre of knowledge, learning and creativity.

Lamb Weston Innovation Centre

August 12, 2016February 7, 2017

WILLIAMS MURRAY HAMM DESIGNS STATE OF THE ART INNOVATION CENTRE FOR LAMB WESTON.

Following the creation of a new brand purpose and visual identity for Lamb Weston’s global business, WMH was asked to design the interior of an innovation centre where possibilities become reality.

Lamb Weston, a ConAgra Foods brand, has more than 60 years’ experience as one of the world’s leading suppliers of frozen potato products to restaurants and consumers. An industry pioneer, the company planned a new, state of the art, innovation centre with co-creation spaces, fully functioning kitchens, pilot line, interactive areas and a resource for employees; in short a place where possibilities could become reality.

Having already started the building phase for the project, Lamb Weston approached long time collaborating agency WMH in March 2016 to create the overall theme and interiors. The Centre opened to employees on 24 June and to Lamb Weston customers soon after.

WMH had previously helped Lamb Weston relaunch its new global positioning and identity: to be the most inventive potato company in the world. The Innovation Centre would express this purpose and help find new, more inventive ways of collaboration between customers and Lamb Weston staff.

Intended as a flagship Lamb Weston US building, the Innovation Centre needed to be a place that captured the imagination and be worthy of the claim ‘if you dream it, you can make it here’.

Deborah L. Dihel, Ph.D. Senior Director Research and Innovation at Lamb Weston said:

“Our new Innovation Centre is absolutely incredible. WMH was the perfect partner to help us communicate Lamb Weston’s brand promise throughout the building in a distinctive and memorable way. The design elements set the stage as soon as our visitors see us from the street, and their experiences are enhanced further as they enter and work in the space. WMH’s design communicates our history of successful innovation, yet at the same time, inspires all who enter to be futuristic, be inventive and make their potato dreams a reality.”

Using the playful design it had created for the brand identity, WMH produced a fully sensory experience for the many spaces in the Centre. Bright and light, visitors encounter witty and striking wall graphics at every turn. Interactive areas have been created to bring to life the history of the business, its vision and values and to relate employee stories. Breakout rooms inspire new and innovative ways of working together.

On the experience, Garrick Hamm, Creative Director of Williams Murray Hamm said:

“We love working with Lamb Weston. Once again, WMH has been there to help them bring their Innovation Centre to life. Their strength of purpose, reflected in the Innovation Centre design, really encourages their employees and customers to be as inventive and imaginative as they like – the possibilities are endless”.

The Innovation Centre launched on 24 June.

WMH wins at Mobius Awards

January 19, 2016April 25, 2016

Williams Murray Hamm has won a Mobius Award for their luxury Coco de Mer packaging design, and certificates for their brand identity work for both Prismologie and Lamb Weston.

This adds to a tally of awards already won for their brand identity & packaging work within recent months.

Garrick Hamm, Creative Partner WMH said: “This is a delightful win which pays homage to the tremendous work by an exciting creative team at Williams Murray Hamm, only possible by wonderful clients.”

For press enquires please contact:
Telephone: +44 (0) 20 3217 0000
Email: info@wmhagency.com

WMH relaunches Lamb Weston to Middle East consumers

October 12, 2015February 3, 2017

Following on from the creation of a new brand purpose and new visual identity for Lamb Weston’s global business, WMH was asked to introduce the new branding across its range of consumer potato products in the Middle East Market.

In 2004-2005 Lamb Weston launched its Foodservice products in the Middle East retail sector to everyday consumers, though keeping the same identity which it had used for its Foodservice business customers. The business has been growing steadily in the region. With top of mind awareness in both Foodservice market and Retail channels.

In July this year, WMH helped Lamb Weston relaunch its new global identity and positioning: to be the most inventive potato company in the world; a business that is always asking ‘What’s next?’; seeing possibilities in everything they do. Through the design, WMH maintained the famous signature marque which was gently refined, with the significant addition of the ellipses symbolizing potatoes and the infinite possibilities they represent for Lamb Weston.

WMH’s task for the Middle East market was to develop a communications campaign using the new tagline of ‘Seeing Possibilities’ as well as the new identity to raise awareness and create genuine excitement and fun to consumers around this relaunch.

Using the inventive potato shaped ellipses, the range’s relaunch was brought to life across floor stickers, danglers, freezer dressing, other in-store communications and delivery trucks. Visually stimulating, the inventive ellipses are shown as containers for Lamb Weston’s line of frozen potato products, smiling faces, parachutes, crazy hair. Fries that literally surprise and represent a fun brand with an inventive heart.

Fadi Ayloush Brand Manager Retail ME, at Lamb Weston / Meijer said:

“Working with WMH was a great opportunity to establish a strong, creative business partnership. We felt there was sincere interest to work with us on building and creating a brand story for Lamb Weston® that would drive the Frozen Potato Category. This captures the essence of Lamb Weston’s approach – always moving forward with inventive solutions for improving its customer’s business”.